The first two Madagascar flicks earned more than Dhs3 billion, so it’s no surprise that the creators of the third instalment have pulled out all the stops on this one, sending Alex, Marty, Gloria and Melman on an adventure that spans three continents in eye-popping, neon-bright 3D. While it’s all very impressive, the story zips and zings so quickly from one clever set piece to the next – it’s a heist flick set in Monte Carlo! No wait, it’s a psychedelic circus romance! – that it’s impossible, especially for kids, to catch all the nuances and jokes. And unfortunately, the message of discovering yourself on life’s journey gets lost in the hubbub.