Top club manager Robin Barratt gives us the lowdown on Klub360
Time Out Bahrain staff
‘There has never been anything like this in Bahrain’ – your words. Explain what KLUB360° is and how it is going to change the landscape of Bahrain’s clubbing scene? Before agreeing to lead KLUB360° I spent quite a while touring the clubs of Bahrain (that sounds a little sleazy!) and there was a number of things that struck me almost immediately. First, the service at most of them was – well – mediocre, to say the least. But apart from average customer service, I found a general lack of sophistication and nothing particularly unique or dynamic about any of the venues I visited. Sure, there are lots of really nice designs and themes but then things seemed to stop; everything else was, well... average. So I knew almost immediately that I could bring something special to Bahrain – a new philosophy of clubbing with regard to customer service and style.
I want KLUB360° to be not just a great place to party, socialise and dance but more of an experience. The nightclub is situated on the ground floor so it definitely does not derive its name from its panoramic view! It is called KLUB360° simply because, with the graphics and the lighting, the video wall, the visuals, the flaring cocktail barmen and, of course, our gorgeous waitresses, there will be something beautiful to look at wherever you turn. Service is so very important and the consequences of bad service can be seen all across the island. Our staff will some of the friendliest and I want all our customers to get to know us as we get to know them; to me this is really important and fundamental in developing the concept of KLUB360°
There’s a lot of hype around the uniforms of the staff right now – what will they be wearing? We have sourced our uniforms from a well known dancewear company in the UK and I think they are stunning and definitely very different. However, I have to say I had to tone down the uniforms slightly (well, more than slightly) as what is normal in Europe certainly would not be allowed here, even in a more liberal-minded Bahrain. But even so, our uniforms make our Russian waitresses look even more gorgeous and I can definitely say that they will never, ever get lost in the crowd! Apart from that I will have to keep the details of the uniforms a bit of a surprise I am afraid.
Oh, on the subject of waitresses, one thing I don’t like when I go out is waiting to get served (I am an impatient soul) and I have something really quirky lined up that means KLUB360° customers should never have to wait to get served.
You were involved with some of Manchester and Paris’s top nightclubs – how does opening KLUB360° compare? Yes, I have been managing nightclubs off and on for over 25 years and every club I have opened and run has been quite different and special – and KLUB360° will be different again. Also, of course, we are in the Gulf and so there are certain restrictions and limitations which we don’t have in Europe.
I have to say that I don’t really like massive openings with pomp and ceremony and promises; instead I prefer to open and build my business slowly, more via word of month and reputation. It takes a little longer and it is a little harder, but the long-term benefits are much greater in terms of customer loyalty and satisfaction.
A lot of clubs open in Bahrain to great fanfare, but plateau into mediocrity pretty quickly. What will you do to ensure that KLUB360° remains vibrant and true to its original concept? Good question and you are so right – I have seen this time and time again, not just here in Bahrain but across the world. Quite simply, there are two main reasons for this: complacency and greed. Complacency from club managers who just cannot be bothered, and greed from owners who want to squeeze a few extra BD by cutting down on staff numbers, employing cheaper staff, not having regular guest DJs etc.
As long as I am running KLUB360° this will never happen. We pay our staff the best rates and therefore we get the best in return, and by getting the best, we can give the best.
Give us a heads-up about the type of music the club will be playing. Music policy will be mixed. We understand that not everyone likes Michael Jackson (really?), nor does everyone like Trance, House or Hip Hop, but we definitely do want everyone to experience KLUB360°! So therefore we will have different music policies on each club night to suit almost every taste.
So why we should be queuing to get in? It’s a beautiful place for beautiful people. KLUB360° is located at the Elite Crystal Hotel in Juffair. For more information call 17 360 300 or visit www.klub360.com