This retro-tastic sportswear brand has just launched its first in-house denim line, and all styles are designed to be worn with sneakers – they feature straight but narrow legs that skim over your soles. For women there’s the Cupie, a skinny-fit straight leg, and the Winnetta, a boyfriend fit, while for men there’s the Conductor, a button-fly, five-pocket straight leg as well as the Rekord, a modern tapered look. Yet our favourite thing about this collection is its locally flavoured ad campaign, complete with local personalities including DJ Charl Chaka (below), graffiti artist Steffi Bow and drummer Cromwell Ojeda: pure Dubai cool.
From Dhs350. Available at Adidas originals, The Dubai Mall (04 434 0836)