Bahrain to launch new tourism campaign #WeWillMeet

The campaign will have a special focus on Saudi Arabia

Bahrain to launch new tourism campaign #WeWillMeet

Bahrain is set to launch a new tourism campaign called #WeWillMeet with a special focus on attracting visitors from Saudi Arabia post-COVID-19.

The campaign, which will last a year, will be launched in three parts - the inspirational, the encouragement, and the transformation.

The inspirational will focus on interactive posts and live sessions, while the encouragement phase will promote the island’s activities.

The final phase will involve face-to-face interaction with visitors once events are safe to host again.

The first part of the campaign will be launched on the Bahrain Tourism and Exhibition Authority Instagram page, @Bahrain.Ours.Yours.ar.

BTEA’s CEO Nader Al Moayyed said, “We wanted to launch a proactive campaign to increase the number of visitors coming into the Kingdom from all around the world and specifically target those in Saudi Arabia, which shapes a significant part of the total inbound tourism coming into Bahrain each year.

“Once the situation allows, we expect to attract more visitors as Bahrain has always been considered an ideal and convenient weekend getaway for Saudis due its close proximity to multitude of attractions and experiences we have to offer.”

Be the first to get all the latest Bahrain news, reviews and deals into your inbox by signing up to our free newsletter, click here to sign up.

More from Travel

Flights restarted on September 24

The airline is expanding its destination list

The flight will depart at 9.45am from Dubai

Travellers from Saudi Arabia must take a COVID-19 test

Work on King Hamad Causeway is due to begin in 2021

Only some citizens and residents will be allowed to leave

Newsletters

Follow us