The campaign, which will last a year, will be launched in three parts - the inspirational, the encouragement, and the transformation.
The inspirational will focus on interactive posts and live sessions, while the encouragement phase will promote the island’s activities.
The final phase will involve face-to-face interaction with visitors once events are safe to host again.
The first part of the campaign will be launched on the Bahrain Tourism and Exhibition Authority Instagram page, @Bahrain.Ours.Yours.ar.
BTEA’s CEO Nader Al Moayyed said, “We wanted to launch a proactive campaign to increase the number of visitors coming into the Kingdom from all around the world and specifically target those in Saudi Arabia, which shapes a significant part of the total inbound tourism coming into Bahrain each year.
“Once the situation allows, we expect to attract more visitors as Bahrain has always been considered an ideal and convenient weekend getaway for Saudis due its close proximity to multitude of attractions and experiences we have to offer.”