Bahrain has launched a second new campaign to promote the Kingdom as a tourism destination among GCC citizens.
The Ihnee Fee Al Bahrain, or Here in Bahrain, campaign will coincide with #WeWillMeet which is mainly aimed at Saudi Arabian citizens.
Here in Bahrain is inspired by the song Ya Marhab Fddkum, or You Are Welcome, by well-known Bahraini singer Ahmed Al-Jumairy.
The song was written on the occasion of the 1986 Gulf Football Tournament, and the lyrics express a longing for Bahrain and describe the country’s best features and hospitable people.
The Bahrain Tourism & Exhibitions Authority (BTEA) will share a set of artworks inspired by the song on its social media accounts.
Dr. Ali Follad, acting director of marketing and tourism promotion for the BTEA, said: “We thought of launching the Ihnee Fee Al Bahrain # إهني_في_البحرين campaign in line with BTEA's plan to post the positive media content through social media platforms and to focus on the image of the prominent tourist destinations of Bahrain, and to shed floodlight on both the artistic and cultural heritage from the point of view of the public and founder of the new media content.
“The campaign will comprise a series of promotional materials and initiatives, which aim at increasing interaction by the public using social media.”